Introducing App Builder 2023.32: Revolutionizing Creative Content Generation

In a groundbreaking development, Getty has launched its latest generative engine, App Builder 2023.32, which promises to transform the way creative content is generated. This innovative tool has been designed to produce high-quality images that can be used for marketing, branding, and other commercial purposes.

One of the key features of App Builder 2023.32 is its ability to automatically block requests that show recognizable people or brands. This ensures that the tool cannot be used to create deepfake images, which are artificially generated fake videos, photos, or audio files designed to deceive audiences. Getty's commitment to avoiding intellectual property risks and ensuring full indemnification for commercial use makes this tool an attractive option for businesses looking to leverage generative AI technology.

In a demonstration to an AP reporter, the tool was tested with prompts such as 'President Joe Biden on surfboard.' The engine refused to generate the image, citing its inability to produce content that shows recognizable people or brands. This highlights the tool's capacity to recognize and respect intellectual property rights, setting it apart from other generative AI tools.

Getty contributors will also benefit from the new model, as they will be paid for having their images included in the training set. This royalty-based approach ensures that creators are fairly compensated for their work, rather than receiving a one-time fee or nothing at all.

The App Builder 2023.32 is expected to appeal primarily to brands and businesses looking for creative imagery and marketing materials. In this space, Getty competes with rivals such as Shutterstock, which has partnered with OpenAI's DALL-E, and software company Adobe, which has built its own AI image-generator Firefly.

With App Builder 2023.32, Getty is poised to revolutionize the way businesses create and use generative content. By offering a reliable, high-quality, and ethical tool that respects intellectual property rights, Getty is well-positioned to dominate the market for creative imagery and marketing materials.

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